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work we do

indian motorcycle

Indian Motorcycle, America's first motorcycle company, established in 1901 and now under the ownership of power-sports giant Polaris Industries Inc. As one of the most storied brands in the motorcycle world, Indian Motorcycle is synonymous with a rich history and a legacy of innovation and we have been proud to be working with the brand in the development of their apparel and merchandise business.

Key Highlights:​

  1. Long-Standing Partnership: Since 2012, Fuelled Apparel has been working with Indian Motorcycle, developing a comprehensive range of premium motorcycle apparel, casualwear and merchandise that capture the essence of this iconic brand.

  2. End-to-End Management: From strategy and design to product development, procurement, and go-to-market activities, Fuelled Apparel manages the entire process. Our dedication extends to growing the range for sale through Indian Motorcycle's global authorized dealer network and online platforms.


The result of this work has meant that the Indian brand and its dealers have benefited from a premium range of products that update each season, enabling them to grow important revenue streams and profitability, in addition to the sale of the motorcycles themselves.

BMW Motorrad

Fuelled Apparel proudly works with BMW Motorrad, a globally renowned brand celebrated for its leadership in technology and innovation within the motorcycle industry. Our partnership involves the development of riding jackets, riding pants, and riding boots tailored specifically for their G310 GS and R motorcycles, as well as their Heritage collection.

Key Highlights:

  1. Innovation in Action: BMW Motorrad stands as one of the most respected brands in the motorcycle world, synonymous with cutting-edge technology and innovation. Fuelled Apparel is honored to contribute to their legacy by developing high-quality riding gear that aligns with their brand ethos.

  2. Ongoing Collaboration: Our commitment to excellence extends beyond the current projects. Fuelled Apparel is set to continue its collaboration with BMW Motorrad, working on new and exciting design and development projects for both riding and casual apparel. Stay tuned for innovative additions to their global motorcycle market.

Fuelled Apparel and BMW Motorrad – a synergy of craftsmanship, innovation, and a shared passion for the open road.


ce certification

Fuelled Apparel takes pride in efficiently managing the CE certification process, offering unparalleled expertise and experience to ensure your product ranges meet the stringent requirements of PPE (Personal Protective Equipment) Regulations.

Key Services:

  1. Comprehensive CE Certification: We provide knowledgeable guidance to help clients navigate the CE certification process for various product categories, including motorcycle jackets, gloves, boots, helmets, and eyewear. Our commitment is to ensure your products meet the necessary safety standards.

  2. PPE Regulation Expertise: With a deep understanding of Personal Protective Equipment Regulations, our team assists in the development of product categories, ensuring compliance with CE certification standards.


Success Story:

Through our dedicated efforts, Indian Motorcycle stands as a testament to our capabilities. We are proud to have played a crucial role in making them one of the first OEM brands to offer CE certified jackets (Directive 89/686/EEC prEN 17092-4:2017) to their customers.

Fuelled Apparel – Your trusted partner in achieving CE certification excellence. Connect with us to ensure your products meet the highest safety standards, setting new benchmarks in the industry. Your safety, our priority – with Fuelled Apparel, exceed expectations in every certification!


When it comes to a dynamic riding experience, the Slingshot is as unique as it comes. So the team at Slingshot approached Fuelled Apparel to design and develop a range of casual and performance apparel that encapsulates the essence of the vehicle and connects to the style and expectations of their customers

Key Highlights:

  1. Dynamic Colours and Graphics: Building a collection that customers will want to wear is where we specialise. Through deep research in to the end consumers requirements, along with discussions with the dealers selling Slingshots, we were able to get a grasp of just what a Slingshot owner would wear. And the results is a range of products that takes styling straight from the Slingshot and turns it is a very wearable and colourful collection


Interpreting a brand's identity in to a collection of branded apparel and merchandise is more than applying logos to garments. We carefully research and develop products that customers are proud to own that stand up to the very best quality standards that they would expect.


Fuelled Apparel proudly collaborates with three distinguished marine brands - Hurricane, Godfrey, and Bennington. Although it marks a departure from our two-wheel heritage, our commitment to designing and developing premium apparel and merchandise collections remains unwavering. Our goal is to create three distinct collections, each meticulously designed and developed to meet the unique expectations of customers, regardless of the marine craft they choose.

Key Highlights:

  1. Our expertise shines as we meticulously research and interpret each of these marine brands. We delve into the specific preferences of their customers, exploring desired styles, fabrications, and fits. Maintaining the individuality of each brand is paramount, and it's a challenge embraced by our talented group of designers.

  2. Beyond the application of logos and colors, our focus extends to elevating design and quality levels. Proud owners of these marine crafts demand nothing short of excellence, and our commitment is evident in the unparalleled products we produce.

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Bennetts Corporate Clothing

Fuelled Apparel extends its retail-quality product range to companies seeking bespoke corporate clothing for staff, suitable for both office wear and events. Beyond clothing, we offer a unique capability to source merchandise products, perfect for corporate gifts and giveaways.

Key Services:

  1. Tailored Corporate Clothing: Elevate your corporate image with our premium clothing range, designed to meet the unique needs of your staff. From office attire to event apparel, our products are crafted for both comfort and style.

  2. Custom Merchandise Solutions: Move beyond rebranding other brands' products. Fuelled Apparel specializes in designing and developing products tailored specifically to your brand. We consider your corporate branding, colors, and specific requirements, ensuring a unique and impactful presence.

  3. Proven Success: See the success of our corporate product range with examples like the specialized products we designed, developed, and supplied for motorcycle insurance specialist Bennetts.


Fuelled Apparel is your partner in shaping a distinct corporate identity. Experience the difference of bespoke products that reflect your brand's essence. Connect with us to explore tailored solutions that go beyond ordinary corporate offerings. Your brand, our commitment – Fuelled Apparel delivers excellence!


Morgan Cars

Transitioning from two wheels to three and four, Fuelled Apparel brings its design prowess to the world of British heritage cars with a specially crafted small leather goods collection for Morgan Cars. Renowned for their iconic three and four-wheeled vehicles, Morgan Cars and Fuelled Apparel join forces to interpret the brand into a unique range of apparel and gift items.

Key Highlights:

  1. Heritage in Motion: Morgan Cars, a British legacy in the automotive realm, finds a harmonious collaboration with Fuelled Apparel. Together, we bring the essence of Morgan's heritage to life through a curated collection of small leather goods.

  2. Bespoke Interpretation: Our expertise lies in closely working with distinguished brands like Morgan, ensuring a thoughtful interpretation of their identity into apparel and gift lines. It's not just about logos and colors; it's about understanding the customer's preferences and delivering what they seek from their favorite brands.

  3. Design Excellence and Quality: Beyond applying logos and colors, we focus on elevating design and quality levels. Proud owners of Morgan Cars demand nothing less, and our commitment reflects in the products we produce.


Fuelled Apparel and Morgan Cars – a collaboration where craftsmanship meets automotive heritage. 

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